‘Here’s an idea that could help your business to set the world alight!’

Like you, of course, I have always known that Roger Bannister was the first man to break the four minute mile barrier. But until the other day I didn’t know the rest of the story.

You see, for years people had believed that it was medically impossible - not just difficult, but medically impossible - to run a four minute mile. Then on 6 May 1954 Roger Bannister made the world believe that it was possible. And from that day on, something quite amazing happened.

Over the next 18 months the previously impossible was achieved a staggering 52 further times!

There had been no breakthroughs in training. No breakthroughs in running equipment. No breakthroughs in running surfaces. The only “breakthrough” was that Roger Bannister had forced the world to change its limiting belief - the limiting belief that the four minute mile was impossible.

He, quite literally, forced them to believe that it was possible. And that simple change in mindset transformed the business of athletics by opening up a Pandora’s box of new possibilities.

And it’s exactly the same in business, isn’t it?

Twenty-four hours a day, 365 days a year banking was “impossible”…. until First Direct made it happen. A vacuum cleaner that never lost its suction was “impossible”… until James Dyson did the housework one day. It was “impossible” for a young businessman working from home to become an internationally recognised and respected superstar… until Richard Branson came along.

The business world is littered with limiting beliefs - impossible products and services, impossible achievements and impossible guarantees - all of which have made enormous amounts of money for those who had the courage to say “I don’t believe that’s impossible”.

What limiting beliefs are holding you, your company and your industry back?

They always exist. Always.

So, in our opinion, probably the single most important contribution any business leader can make to his business is to start identifying and challenging those limiting beliefs. Because when they do, the rewards can be enormous. Just as they have been for Branson, Dyson, First Direct and Apple.

So my advice is simple. If you want to share in that sort of success, start identifying and challenging those limiting beliefs TODAY.

And if you find it difficult (which it is, of course), call me on 01524 413213 and I’ll gladly share with you a really powerful but simple paradigm-busting technique that could open up a whole new Pandora’s box of opportunities for you.

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